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第一篇:凡客体

vanclstylead---virusmarketing(new,fancy,unique,cool,interesting)themainbrandidentityof“vancl”isthe“iamvancl”stylewhich

thrivesonthe“iamwhoiambutiamordinarylikeanyoneelse”philosophy.vanclinventedhighlycognitiveslogans:forinstance“lovenet-surfing”;“lovefreedom”and“lovefancygarments,butlovebigsalemore’,etc.theycovermorethanhalfofthead,invisuallayoutterms,makingsuretheyarecaughtatfirstsightand“lead”thenarrative.

itiseasytoplaywithit,toimitateandmodifytopersonaltakeandtaste.theformatisveryneat“iam….”“iamnot…”“ilove…”“idon’tlove”…thesimplertheexpression,thedeeperthefeelingsthatonecanexpress.netizensareabsolutelycrazyaboutthiskindofsloganstylebecauseitinvitesitselfasa“tool”toexpressone’sownpersonalityandstyle.moreandmoreofthemactivelyusephotoshop,etc.,toreplacethepictureandthedescriptivelanguagetocreateanewsloganforacertainperson,even(推荐访问:)orpersonalmoment.

thecampaignbecameaninstantviralhit,exacerbatedbyajulycontestonthesocialnetworkingsitedoubanwhichgeneratedmorethan3,000photoshopped,user-generatedparodiestargetingeverythingfrommoviestarstofoodstuffsinwhathassincecometobeknownasfanketior“vanclese.”herearesomeofthebestexamplesoftheparodiccraze’sjibesatthearts-and-cultureworld.

第二篇:凡客体语言现象初探

凡客体语言现象初探


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