第一篇：凡客体

vanclstylead---virusmarketing（new，fancy，unique，cool，interesting）themainbrandidentityof“vancl”isthe“iamvancl”stylewhich

thrivesonthe“iamwhoiambutiamordinarylikeanyoneelse”philosophy.vanclinventedhighlycognitiveslogans：forinstance“lovenet-surfing”;“lovefreedom”and“lovefancygarments，butlovebigsalemore’，etc.theycovermorethanhalfofthead，invisuallayoutterms，makingsuretheyarecaughtatfirstsightand“lead”thenarrative.

itiseasytoplaywithit，toimitateandmodifytopersonaltakeandtaste.theformatisveryneat“iam….”“iamnot…”“ilove…”“idon’tlove”…thesimplertheexpression，thedeeperthefeelingsthatonecanexpress.netizensareabsolutelycrazyaboutthiskindofsloganstylebecauseitinvitesitselfasa“tool”toexpressone’sownpersonalityandstyle.moreandmoreofthemactivelyusephotoshop，etc.，toreplacethepictureandthedescriptivelanguagetocreateanewsloganforacertainperson，even（推荐访问：）orpersonalmoment.

thecampaignbecameaninstantviralhit，exacerbatedbyajulycontestonthesocialnetworkingsitedoubanwhichgeneratedmorethan3，000photoshopped，user-generatedparodiestargetingeverythingfrommoviestarstofoodstuffsinwhathassincecometobeknownasfanketior“vanclese.”herearesomeofthebestexamplesoftheparodiccraze’sjibesatthearts-and-cultureworld.

第二篇：凡客体语言现象初探

凡客体语言现象初探