第一篇:凡客体
vanclstylead---virusmarketing(new,fancy,unique,cool,interesting)themainbrandidentityof“vancl”isthe“iamvancl”stylewhich
thrivesonthe“iamwhoiambutiamordinarylikeanyoneelse”philosophy.vanclinventedhighlycognitiveslogans:forinstance“lovenet-surfing”;“lovefreedom”and“lovefancygarments,butlovebigsalemore’,etc.theycovermorethanhalfofthead,invisuallayoutterms,makingsuretheyarecaughtatfirstsightand“lead”thenarrative.
itiseasytoplaywithit,toimitateandmodifytopersonaltakeandtaste.theformatisveryneat“iam….”“iamnot…”“ilove…”“idon’tlove”…thesimplertheexpression,thedeeperthefeelingsthatonecanexpress.netizensareabsolutelycrazyaboutthiskindofsloganstylebecauseitinvitesitselfasa“tool”toexpressone’sownpersonalityandstyle.moreandmoreofthemactivelyusephotoshop,etc.,toreplacethepictureandthedescriptivelanguagetocreateanewsloganforacertainperson,even(推荐访问:)orpersonalmoment.
thecampaignbecameaninstantviralhit,exacerbatedbyajulycontestonthesocialnetworkingsitedoubanwhichgeneratedmorethan3,000photoshopped,user-generatedparodiestargetingeverythingfrommoviestarstofoodstuffsinwhathassincecometobeknownasfanketior“vanclese.”herearesomeofthebestexamplesoftheparodiccraze’sjibesatthearts-and-cultureworld.
第二篇:凡客体语言现象初探
凡客体语言现象初探
(未完,全文共9178字,当前显示1216字)
(请认真阅读下面的提示信息)