T恤――“我”的代言 T恤
thetriumphantminimalismofthe1990sveiledpeople’spersonalitiesin1)beige,greyandblackbasics.now,thet-shirthasfounditstongueagain,andbecomethereflectionofthepersonwearingit.basicwhitefor2)brucespringsteen,stripedfor3)jeanpaulgaultier.t-shirtswerepromotedtofetishstatusbycelebrities,identifyingparticularpersonalities,andputtingtheirsignaturetostylesandlooks.
wellremovedfrompoliticalmessages,advertisingslogansandanonymous4)logomania,thet-shirtisstilltheidealmouthpieceofacontemporarymood.sincethe1980s,ithasallowedanewgenerationofmentogiveadifferentkindofexpressiontotheirprofessionalimage.nowadays,oneoftencomesacrosspeoplewearingsuitsandt-shirtsintheworldsoffashion,communicationsandnewtechnologies.thet-shirtisreplacingthetraditionalshirtwithamorecasual,sexier,yetstillelegantversion.thet-shirthasbecomeeveryone’spersonalmedium.becauseitisuniversalandadaptable,itstraightforwardlyexpressesmoods,commemorateseventsinpeople’sprivatelives,andfuelsthe“me”cult.thefilmofourlifenow5)filespastinat-shirt.onceasymbolofmassconsumerism,thisitemofclothingisassociatednowadayswiththingsexceptionalandunique.
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