受众的需求特点与传播对策

院系：新闻传播学院专业：传播学班级：10班姓名：陈雅君

学号：420104199105291626指导教师：程芳

2014年3月4日

网络受众的需求特点与传播对策thedemandcharacteristicsandcommunicationstrategyofthenetwork

audience

摘要

本文从网络受众与网络媒介传播策略的基础概念入手，了解网络受众及传播策略的基础定义，本文从网络受众的特点、影响因素，以及网络媒介传播途径、传播策略的社会影响及传播策略的价值方面作了有价值的研究，客观分析网络需求的特点以及发展历程和未来趋势，借鉴其他相关的成功的传播策略案例，提出应对新形势下的网络受众需求的对策，以利于媒体更好的把握受众，提供令受众更加满意的内容。

关键词：网络受众需求网络传播传播策略

abstractstartingfromthebasicconceptofnetworkaudienceandnetworkmediadisseminationstrategyofunderstandingthebasicdefinition，networkaudienceandcommunicationstrategies，andthenobjectivelyanalyzesthenetworkrequirementcharacteristicsanddevelopmenthistoryandfuturetrends，learnfromotherrelevantsuccessfulcommunicationstrategy，countermeasureofthenetworkaudienceneedstodealwiththenewsituation，inordertofacilitatethemediabettergrasptheaudience，toprovidetheaudiencewithmoresatisfactorycontent.

keywords：networkaudiencedemand

internetcommunication

communicationstrategy

目录

摘要„„„„„„„„„„„„„„„„„„„„„„„……………………错误。

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abstract…………………„„„„„„„„„„„„„„„„„„„„„‥Ⅱ绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„错误。未定义书签。

一、网络受众与传播策略概述„„„„„„„„„„„„„„„„„„„1.1网络受众概述„„„„„„„„„„„„„„„„„„„„„„„„1.2网络媒介的传播策略„„„„„„„„„„„„„„„„„„„„„„1.3网络媒介对受众的传播策略„„„„„„„„„„„„„„„„„„„

二、网络受众的需求„„„„„„„„„„„„„„„„„„„„„„„„2.1网络受众的需求特点„„„„„„„„„„„„„„„„„„„„„„2.2网络受众需求的发展„„„„„„„„„„„„„„„„„„„„„2.3网络受众需求变化的影响因素„„„„„„„„„„„„„„„„„